Projects
I have had the privilege of working on numerous impactful projects, showcasing my expertise in advertising, public relations, and marketing. Below are highlights of both my solo and collaborative efforts that reflect my dedication to delivering strategic, creative, and innovative work."
National Student Advertising Competition (NSAC)
A campaign designed to increase conversions to cold water washing and inspire brand love among Gen Z. I served as the creative director and competition presenter, significantly contributing to the overall campaign concept and copywriting to align with brand objectives.
Public Relations Campaign
A campaign that connects the brand’s existing commitment to women’s empowerment with a new initiative focused on creating opportunities for students of all ages. As part of this project, I created a video news release, social media content, a press release, event concepts, and more.
Advertising & Public Relations Campaign
A comprehensive campaign created for my senior capstone. I developed a launch campaign for a new ready-to-drink Nescafé product — designing the product itself and promoting it through social media content, an event, an in-store activation, a video ad, and more.
Public Relations Campaign
​A mini public relations campaign designed to revitalize the declining Party City brand. The campaign positions Party City as the go-to destination for party planning. It includes social media content, an event, a video release, and more.
Marketing Plan
An innovative marketing plan for Toyota targeting the Silent Generation. The plan includes industry, brand, product, market, competitive, and SWOT analyses, leading to the creation of a new package — complete with distribution, pricing, and branding strategies for implementation.